Platini was named coach of the French national side on November 1, 1988, replacing Henri Michel, who had been forced out after France infamously drew with Cyprus (1-1) in a 1990 World Cup qualifier. France's qualifying campaign was ultimately unsuccessful.

The focus of the team shifted to qualifying for the 1992 European Championship in Sweden. France excelled in the qualifying stages, winning all eight of their group matches, including notable victories away to Spain and Czechoslovakia. After a record 19-match unbeaten run, they were among the favourites to win the competition and Platini was named Manager of the Year by the World Soccer Awards. But a string of uninspiring performances in warm-up matches, followed by France's first-round elimination from the tournament, led Platini to step down as coach.